Behind the New Website · Field Guide
Meet the New Above Wisconsin WebsiteBuilt for Commercial Clients
The new Above Wisconsin website is designed to help the right clients understand what we do, see where it fits, and plan the next step without digging through a second portfolio.
A company website should make it easy for the right visitor to recognize their kind of project. As Above Wisconsin’s work expanded across construction, commercial properties, tourism, events, and recurring media, the website needed to explain that work with more clarity and less friction.
Why we changed it
The old website no longer matched the company
Above Wisconsin has been creating aerial imagery for years, but the work is no longer defined by a single drone photo or a collection of scenic views. Clients come to us with business goals: document a construction project, market a commercial property, show the scale of a facility, support a tourism campaign, recap an event, or build a reliable library of content over time.
The website needed to catch up with that reality. The new experience puts the purpose of the media closer to the front. Instead of asking visitors to translate a gallery into their own project, it gives them clearer paths based on the kind of work they are planning and how the finished media will be used.
That shift is simple on the surface, but important. A project manager, business owner, developer, property marketer, or tourism team should not have to study the entire site before knowing whether Above Wisconsin is a fit.
Who the site is built for
A clearer focus on commercial clients
The new website speaks more directly to the clients Above Wisconsin is actively built to serve. That includes construction teams that need repeatable progress coverage, businesses that need professional property and facility media, tourism groups that need a stronger sense of place, and organizations that need photo and video assets for more than one post or one campaign.
This does not mean every project has to be huge. It means the conversation starts with a practical goal. What needs to be shown? Who needs to see it? Where will the media live? How long should the finished library stay useful? Those questions help determine whether the project needs aerial photography, video, ground-level coverage, editing, repeat visits, or a combination.
By organizing the site around those needs, the new experience makes the commercial side of Above Wisconsin easier to understand without turning every page into a sales pitch.
The visitor experience
Making the site easier to use
The redesign focused on the questions a real visitor brings to the site. The experience now works harder to connect the service, the proof, and the next action without making people bounce between unrelated pages.
- Clearer service paths: visitors can move toward construction, commercial property, tourism, events, editing, and other relevant coverage more directly.
- More useful project context: imagery is paired with enough explanation to show what the work accomplished—not just where the drone flew.
- Stronger mobile usability: the first screen, navigation, buttons, text wrapping, and quote actions are designed for the way people actually browse on a phone.
- A simpler planning step: calls to action focus on the location, timing, audience, and intended use needed to begin a productive conversation.
- A consistent visual system: real Wisconsin work, restrained color, and a practical commercial tone help every page feel like part of the same company.
Those improvements are intentionally visible at a high level. The underlying work stays behind the curtain. Visitors do not need the design recipe; they need a website that feels organized, credible, fast to understand, and easy to act on.
More than a gallery
Showing how the media gets used
One of the biggest changes is the relationship between visuals and information. Aerial imagery still carries the brand, but the site is not asking the images to explain everything alone. Service pages describe the project goal, the useful deliverables, and the next decision a client may need to make.
That matters for commercial work. A construction team may need a repeatable record. A property marketer may need horizontal listing photos, a website hero, and vertical social clips. A tourism partner may need a seasonal library that supports several campaigns. The new website gives those uses a place in the conversation.
The blog follows the same idea. It can now hold practical field guides, planning notes, and company updates without sending readers into old portfolio pages. The result is a site that can show the work and explain the thinking around a successful project.
A connected team
Professional media and the website it lives on
Above Wisconsin handles commercial photo, video, drone coverage, and edited delivery. Our sister company, Fox Valley Web Design, handles website strategy, design, development, hosting, and ongoing website work. That relationship makes it easier to think about the finished experience as a whole while keeping each project scoped to the right team.
A business may already have a strong website and only need a better visual library. Another may have excellent photos but a website that no longer explains the company clearly. Some projects need both. The right starting point depends on which part is holding the business back.
The new Above Wisconsin site reflects the same standard we bring to media projects: understand the audience, make the important information easier to find, and build the finished work around how it will actually be used.
The site now connects that process directly to our commercial drone photography and video services, construction progress coverage, and real project examples.
Keep reading.
More practical guidance for planning commercial photo, video, and drone coverage.